Acadia Marketing

Avoid These Major Promotional Product Ordering Mistakes

The process of ordering promotional products is heavily based on choosing products, deciding the colour scheme of your company’s logo, and that’s it. However, most businesses are unaware of the common mistakes to avoid when ordering promotional products, and it could prove detrimental towards their business’ profits. The following are the major promotional products ordering mistakes that you should avoid at all costs:

Mistake #1: Providing too much information for one product

You may want to depend on promotional products for conveying the objective and purpose of your brand to your prospective audience; however, you should refrain from entirely depending on the usage of promotional products for the growth of your businesses. Promotional products have a limited capacity for information; therefore, it should be utilized accordingly. The design of a promotional product should be simple and clean with minimal elements. If you choose to integrate excessive information then, the results would be unlikely favorable.

To avoid this mistake, you should be certain about the size of the item that you are ordering and incorporate the information accordingly. Or, let your choice of promotional products advocate the integrity and core values of your business without utilizing excessive information.

Mistake #2: Waiting until the last minute

Booking an order for promotional products in bulk requires you to plan in advance, so you wouldn’t skip out on any element at the last moment. It is easy to deviate from the given deadline or, to forget about the project, and you would find yourself wrapping everything up at the very last minute.

Instead, mark your upcoming events by marking them on your calendar and create a timeline to book promotional products accordingly. Be selective with choosing the products, approving the designs, and other kinks involved in the process.

Mistake #3: focusing on budget over quality

When dealing with ordering promotional products, you might find yourself fixated on the budget rather than looking into the quality of the promotional items. Distributing cheap and low-quality promotional products isn’t a good sign for your business, and the recipients of the products would be disappointed in your products.

Always remember that promotional giveaways are a reflection of your business’ core value. If you are concerned about the budget, you should work with a promotional product strategist to work out the kinks.